by Philip Yaffe At first glance mathematics and persuasive communication – writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective ...

by Philip Yaffe You may not have thought about it, but newspapers provide the best examples of clear, concise, dense (factual) writing you can find anywhere. Otherwise people wouldn’t read them. ...

A professionally presented business website is a powerful and essential marketing tool: it's the first thing prospective customers will look at before they decide to contact you. If the copy on your w...

Have you ever wondered about how one should write an article? Well, here are some tips on article writing. Article writing is not an easy task, but it is not Chinese calligraphy either. So, if you ...

Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maxi...

by Philip Yaffe I recently did an Internet search for “clear writing” and frequently came up with the same list of “10 principles of clear writing”. Each one is a piece of very good advice; howev...

by Philip Yaffe When I am introduced at social gatherings, the host or hostess usually says: "Hi, I want you to meet Philip Yaffe. He is a professional writer." I almost always get the same respo...

Organizational communication lays the keystone to every organization for upbringing and grooming the environment of that particular organization. It could be categorized in three different categories ...

Headlines are essential for sales copywriting and are the very first things that give off an impression to a reader. It draws in people to actually read the content, so it has to be good. But headline...

by Philip Yaffe "If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose." -- Anon We all write in hopes that our readers will unde...

by Philip Yaffe William Shakespeare was unquestionably one of the world's greatest poets and poetic playwrights. Arguably, his mastery of English far surpassed that of anyone else who ever put pe...

by Philip Yaffe "Don't write short texts. Write concise ones." If you are puzzled by this admonition, it is probably because you have been led to believe that "short" and "concise" are sy...

It would be nice if we could master search engine optimization and procure high rankings simply by editing Meta tags but that’s just not going to happen. The reason is because in order to achieve SEO ...

World Wide Web esta reputation blushed it’s and fame searching materials in the middle part of 1993. It was the first introduction of the mechanism on how to be able to brows a net using a convenient ...

Article marketing is used by so many Internet companies and home based business owners that it is essential to know the basics. Many individuals will hire a ghostwriter to do the article writing for t...

It is no secret that using articles is one of the best ways to market your business, add credibility to a website and promote products. However, for you to be able to use articles as a marketing tool,...

There are a lot of misconceptions about SEO content writing on the web. For one, it won’t necessarily get you to the top of the search engine rankings on its own. It has to be adjunct to something els...

The concept of Web 2.0 has created a revolution over the Internet. It has single handedly created the new Internet, which caters to the businessman looking out for business as well as the individual w...

Here’s a not-so-secret secret: the market is getting tired of the usual e-Books and special reports that promises the most revolutionary information. They want something new… something more… something...

Article marketing is successful on the World Wide Web through supply of information. With many new businesses plying on the Internet recently, competition has become stiff. It is indeed a challenge to...

Newsletter writing can be a powerful tool for marketing and communication to supplement company or businesses' external marketing efforts while intensifying their internal communications. It is one of...

SEO copywriting is the practice of writing the detectable text on a web page. Once viewed it reads well for the readers and targets specific search terms. This in turn qualifies for high rankings in s...

Sales letters are like sales persons. But sales letter can be more powerful. Sales letter cold reach as much prospects as possible in as much places all over the world. It will never go for a vacation...

by Philip Yaffe I am usually very reticent about offering writing tips. Unless they are linked to the absolute, inescapable fundamental principles of good writing, such tips are too often poorl...

Are you reaching your goals? Actually, let's back that up a notch. Do you have any real goals? What is a real goal anyway? Is it a drunken resolution that you make on New Year's Eve? No no, that's...

Web 2.0 has revolutionized the way web sites operate making the user the deciding authority on how the web site should run. Well, that’s fitting enough as it’s the users who ultimately decide whether ...

One way of promoting your website and product can be achieved for free. As an additional bonus, this “free” method can boost your sites and sales, doubling and even tripling your income. Article m...

Talking about ancient sports of south East Asia, Thai boxing (Muay Thai) has a very prominent space. This way of boxing started in 15th century when Thailand had conflict with Burma. Muay Thai is fusi...

Inventory management is necessary for every business that wants to maintain a stocking service for quick turnaround to ensure total customer satisfaction. Inventory is managed by analyzing the future ...

In the present world, Advertisement is the only weapon to carry out all sorts of activities. It may be true or may not be. This Advertisement can be used for good cause and bad cause. There is...

What's blocking you from releasing your significant message in a book this year? For many, an unfinished manuscript is the culprit. No worries; read this article to finish strong and sell sooner than ...