by Philip Yaffe At first glance mathematics and persuasive communication – writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective ...

by Philip Yaffe I recently did an Internet search for “clear writing” and frequently came up with the same list of “10 principles of clear writing”. Each one is a piece of very good advice; howev...

by Philip Yaffe If you can tell a joke well, you already possess many of the skills you need to write a persuasive marketing plan, sales letter, financial report, new product proposal, etc. Equal...

by Philip Yaffe When I am introduced at social gatherings, the host or hostess usually says: "Hi, I want you to meet Philip Yaffe. He is a professional writer." I almost always get the same respo...

Organizational communication lays the keystone to every organization for upbringing and grooming the environment of that particular organization. It could be categorized in three different categories ...

by Philip Yaffe "If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose." -- Anon We all write in hopes that our readers will unde...

by Philip Yaffe "Don't write short texts. Write concise ones." If you are puzzled by this admonition, it is probably because you have been led to believe that "short" and "concise" are sy...

by Philip Yaffe I am usually very reticent about offering writing tips. Unless they are linked to the absolute, inescapable fundamental principles of good writing, such tips are too often poorl...