by Philip Yaffe At first glance mathematics and persuasive communication – writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective ...

by Philip Yaffe You may not have thought about it, but newspapers provide the best examples of clear, concise, dense (factual) writing you can find anywhere. Otherwise people wouldn’t read them. ...

by Philip Yaffe Native English-speakers are increasingly exhorted to learn foreign languages to play a more effective role in globalisation. However, we tend not to learn foreign languages for thre...

by Philip Yaffe Recommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice. In common parlance, “press release” and “news r...

by Philip Yaffe What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better appl...

by Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed t...

by Philip Yaffe Anyone who has travelled outside his own country is aware of the thrill—and frustration—of dealing with foreign languages. The thrill comes from the fact that the languages ar...

What does "Made in USA" mean to you? Chances are, it inspires images of quality, reliability, and integrity. And as well it should! Many companies spend tens of millions of dollars in advertising t...

It is no secret that bearing a child and providing all kinds of comforts to you infant starting with the early doctor’s visits, necessary items for the nursery, and the rising prices of formula, diape...

Business success is dependent on a variety of factors – a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the top on...

You will find that the basics and logic of business remain the same, regardless of whether it is an online business or offline. The difference lies in the fact that, to run an online business successf...

We all pretty much know what exactly a home-based business is, let us concentrate on the ideas, tools, materials, machineries, or any equipment, concept, related legal formalities, which are required ...

Introduction: There are literally millions of sites out there on the World Wide Web and many sites are being launched daily. In this environment of extreme competition, it is essential for you to g...

The term “crazy quilting” is often used to refer to the textile art of crazy patchwork and is sometimes used interchangeably with that term. Crazy quilting does not actually refer to a specific kind o...

You should write a book.” For years, I had been hearing this comment. Writing an entire book seemed completely overwhelming, and so, for a long time, I contented myself with writing short articles. On...

Have you ever wished that you could make money online from the comfort of your home? Are you confused about all the schemes that are promoted as valid ways to make money? Are you unsure if it is reall...

Internet spending is an all time high and set to break new records every year. With the advent of new markets and new opportunities today is the best time to make money online at home with affiliate p...

Have you ever wondered about how one should write an article? Well, here are some tips on article writing. Article writing is not an easy task, but it is not Chinese calligraphy either. So, if you ...

So you've decided to get a website that's optimized for search engines. You're no dummy. You want your website to show up any time a search is conducted in your area of expertise. Who can blame you? B...

If you ever had the desire to start your own online internet business from home, you may have never heard the word "affiliate programs" before. If you did come across this word before, you may also ha...

Thinking about starting a home business? Do you already own a home business but need cash? Perhaps you can qualify for a small business loan. However, before you attempt to borrow any money, you f...

If you feel delight an work of art box with thin and smooth drawing on the black background plentifully decorated with gold shading know: before you - a Palekh lacquer miniature. It is based on a lon...

The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience. This might sound quick and easy, but it is not. ...

A Consultant could be an Expert about Absolutely Anything calling you a “consultant” demands further clarification. A consultant who… What specific problems do you handle? And who needs what you kn...

The simplest form of creative job hunting is the speculative application. Altitude Recruitment specialises in servicing the creative community in the north east and beyond. Altitude Recruitment Hi...

Every single day, more and more people upload brand new websites to the Internet. I don't have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably m...

by Philip Yaffe I am an American living in Belgium since 1974. Ever since arriving here, I have been hearing the mantra “To be a good European, you should learn several languages”. Almost from th...

by Philip Yaffe I recently did an Internet search for “clear writing” and frequently came up with the same list of “10 principles of clear writing”. Each one is a piece of very good advice; howev...

by Philip Yaffe For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy’s Law says: “Anyt...

by Philip Yaffe For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy’s Law says: “Anyt...

by Philip Yaffe If you can tell a joke well, you already possess many of the skills you need to write a persuasive marketing plan, sales letter, financial report, new product proposal, etc. Equal...

Writing a business plan can be a lot of hard work or it can be great fun. An effective plan can help your company to greatness. A poor one can lead you out of business. No plan is like asking to fail ...

Sailors had it for years. Great explorers had it as well. If you go on an expedition to an ancient Aztec mound, more than likely the archaeologist will have one too - so, why shouldn't you own one? ...

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing...

There are three basic ways to earn money online with ebooks. Writing your own ebooks, selling someone else's ebooks, or both. Ebooks are simply one of the best online business ideas that exist toda...

After a hard work days. We always thought of a big house where we can relax, where we can play with our kids and have party with our friends. We want to give this to ourself and family. A house that w...

Chinese tattoos are great tattoo ideas and have a wonderful aesthetics, but at the same time, you can go so wrong using a Chinese character whose meaning you don’t know. Avoid a mistake and find out h...

No tattoo ideas yet? Take a look at what celebs are wearing. Many celebrities have one or more tattoos on their bodies, so check out the celebrity tattoos. Having a tattoo is a cool thing. Having a...

The Japanese tattoos have an abstract beauty that determines many people to get tattooed with a Japanese initial. Find out about the three main categories of Japanese writing and the Japanese tattoos....

This tholos tomb with stone dome, the largest known, was plundered in antiquity. An access passage (dromos), bordered by a peudo-isodome wall, leads to a façade 10.5 metres (34 feet) high. The door op...

When someone mentions business planning we have been conditioned to think about writing a business plan. There are hundreds of books and articles, tons of software, an army of consultants, and a multi...

by Philip Yaffe How often have you attended a presentation where great attention apparently went into designing the slides - and apparently none into how they were used? Or the speaker played wit...

Self confidence or self esteem is means accepting who you are and loving yourself. A high self esteem is a social life booster and a source of energy and joy. Learn how to boost your self esteem in th...

Egypt Tour Monthly & weekly: Egypt tour not just a vacation, it’s The Trip of a Lifetime. We are your most knowledgeable tour guide to the deep mysteries of Egypt, featuring our transformative relig...

by Philip Yaffe Have you ever heard the adage that communication is only 7% verbal and 93% non-verbal, i.e. body language and vocal variety? You probably have, and if you have any sense at all, y...

Google Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and h...

The Cat in a Hat book quotes are famous among kids and parents all over, having been created by Dr. Seuss. These quotes form children’s books are simple and excellent for those that start the adventur...

There are innumerable educational games for kids online that with a little surfing will work wonders in achieving you whatever you could be asking for, even much more than that but for that you need t...

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into...

by Philip Yaffe When I am introduced at social gatherings, the host or hostess usually says: "Hi, I want you to meet Philip Yaffe. He is a professional writer." I almost always get the same respo...

When it comes to literary analysis of a text or poem, you will need a few tools, without which you cannot make a full research. See what these poetic devices are, and learn to use them. The poetic...

Before selling something online, read this first! Here is advice on how to have a positive online selling experience that could increase your potential for online selling success. First and foremo...

Movie studios, television networks, video game designers, and software developers have propelled the DVD replication industry to grow at an astonishing pace. If this was not enough, advertising depart...

If you are one of those growing business entrepreneurs and having an online presence is part of your business goals then it is very important for you to understand how important it is to have your web...

Digital data can be of any type, such as research and development results, engineering drawings, creative work such as graphics, audio and video clips for entertainment, financial accounts, customer d...

HUGO Create Creative Contest HUGO Create, a new creative contest. HUGO Fragrances is currently running a creative competition (design, illustration, photography) with amazing prizes, including 10 x 5...

When you are looking for a job, the resume is the key to getting closer to your dream job. Learn how to write resume forms so that the employers will like you. Resume forms are supposed to say a lo...

You must be familiar with the term ezine? At least you have heard it hundreds of times? But what is an ezine article? Find out in the followings. The definition of the term ezine should sound like...

Change is the only constant in this rapidly changing business scenario and nothing manifests it better than the Internet. Initially, Internet was one dimensional, but now, with the advent of Web 2.0 a...

Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing? Unless you're a diehard tech...

Imagine…. How would the world be if people stop reading books! It’s really alarming, have a look below at the facts and figures. There’s no reason to think that reading and writing are about to bec...

by Philip Yaffe Part 1 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

by Philip Yaffe Part 2 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

by Philip Yaffe Part 3 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

It should be so easy. You should be able to create a business plan out of thin air and download a template where you can just fill in the blanks and guarantee that your business will be a success. Unf...

Headlines are essential for sales copywriting and are the very first things that give off an impression to a reader. It draws in people to actually read the content, so it has to be good. But headline...

Almost every family has a treasured recipe, handed down through generations, that is not only beloved because it’s delicious, but because it evokes memories of favorite family get-togethers. A fam...

South Africa has been home to some of the most beautiful art forms in the world. From the rock art era of the ancient civilizations to the Bushman or San art forms or contemporary art styles of today,...

Content plays a very important role in the popularity of a website. Effective web content writing is not a collection of difficult words but an expression of organized information, expressed in a luci...

If you’re highly organized and would like to begin a business that you can easily set up with very little capital, with a large potential for future gain, you can’t go wrong with creating an office cl...

Outsourcing generally has been a thorny issue. It has grabbed headlines, sparked off heated political debates and has been accused of costing Americans their jobs. But one thing is for sure. One c...

Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tel...

Whether a date's spontaneous or planned, the first or the last date, or you're young or old, sooner or later, going out with someone comes to this: Somebody has to ask for the date. No matter how ...

by Philip Yaffe Part 6 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am parti...

Lots of people do their research in finding the right company providing CD or DVD duplication and replication services. But at times they ignore the importance of a master disc. The success and re...

A high Google Page rank will mean different to different people. To the surfers it will mean a website of high credibility though only if the surfer is aware of what it means and has the google toolba...

by Philip Yaffe Ever since it became popular, I have been hearing that writing for the Web is different from writing for print. I have always been skeptical of this assertion and now after year...

by Philip Yaffe Part 5 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

In the case of Peter Warren, the founder of Peter Warren Ford Sydney Auto World, you cannot help but wonder how he managed to make his company rise above the rest for almost 42 years now. Peter Wa...

What had happened? Ever since ACA Design—a manufacturer and a supplier of specialised custom made corporate and promotional products for the Australian corporate and government markets—came with it...

Let’s start from the basic… I’m pretty aware that you can find thousands of articles on web design, but how many exactly can help you learning the basics of web design and sharpening the web design...

What shows that sells! Letters are not enough to show up the things that you want to sell. Your web sites designing will show how professional is you and your business. Want to design such a web site ...

“With every step, love grows.” Such a brilliant adage stresses the need for stunning jewelry. It expresses a message of love & strength and symbolizes the growth of a couple’s love and the journey the...

In marketing annals, the first impression is often the last impression. A brochure is often the first exposure of a customer towards a particular product/service or company and goes a long way in crea...

Try to imagine a universe without any color. It is an absolutely impossible task, isn’t it? How can anything that has mass and weight ever be seen as a mere outline? Even if there aren’t too many hues...

In my experience and knowledge, any one who has a website gives priority to come in the first rank position with respective keywords and search phrases. Every one knows about the importance and benefi...

In marketing, the goal is to be able to sell a product, a service, or a thought to the target market. Professional copywriting entails using words to get the message across, either as plain text, adv...

Copywriting is a function of marketing. It is using words for promotion. Whether to promote a person, an opinion, a product, or an idea, a copywriting service provider should be able to get the poin...

by Philip Yaffe "If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose." -- Anon We all write in hopes that our readers will unde...

by Philip Yaffe William Shakespeare was unquestionably one of the world's greatest poets and poetic playwrights. Arguably, his mastery of English far surpassed that of anyone else who ever put pe...

by Philip Yaffe Part 7 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

This interesting article addresses some of the key issues regarding Adsense. A careful reading of this material could make a big difference in how you think about Adsense. If your Adsense facts ar...

The consumer’s point of view the cost of Ebook purchases is undeniably less expensive than their paper counterpart. a lot of of these Ebooks can be downloaded to portable devices allowing consumers to...

by Philip Yaffe We live in a cynical age where the values of truth, honesty and integrity seem to be in short supply. We are therefore always looking for examples of such values in action, espe...

by Philip Yaffe "Don't write short texts. Write concise ones." If you are puzzled by this admonition, it is probably because you have been led to believe that "short" and "concise" are sy...

by Philip Yaffe Part 7 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am parti...

by Philip Yaffe As any teacher knows, saying something once is tantamount to not saying it at all. People may recognize an idea the first time it is presented, but they almost never assimilate ...

by Philip Yaffe "I was 24 years old when I first began thinking and speaking in a foreign language. It was like being released from prison. I saw my cell door swinging open and my mind flying f...

by Philip Yaffe I was recently invited to a presentation by an accomplished speaker. Needless to say, his speech was well structured, his manner relaxed and confident, his eye contact and body ...

In this section we’ll look at a very simple to use and cost effective method of getting laser targeted prospects on your mailing list. First, let’s rapidly re-cap part one; we learned there that we...

Article writing is popular right now as a way to get backlinks, visitors and buyers to your site. For many people it works brilliantly. For others it appears to be a complete dud. So what's the dif...

Recent studies have shown that an applicant's resume gets 7 seconds before it is judged (good or bad) by a potential employer. Knowing this, it becomes clear just how important a good resume is. Durin...