by Philip Yaffe At first glance mathematics and persuasive communication – writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective ...

by Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed t...

Many of us are probably familiar with the Global Positioning System or GPS. This remarkable system tries to tell drivers the shortest way from A to B or where exactly they are situated. Built in compa...

With so much of today’s business being transacted online, computer security is a major issue affecting businesses and consumers. For online businesses, there can be problems in the form of stolen cred...

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Today, an integral participant in Internet Advertising is Affiliate Marketing, which is a unique method of promoting online businesses. It is an output-oriented and performance-based marketing, where ...

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It is very important to select from the hundreds of ecommerce methods available today, the right one for creating a website and suitably placing it on the internet. To make the right choice, first...

Choosing certain PC games depends completely in one's personal choice and entertainment tastes in a world where software, media and social application are easily accessible. Computer games can be divi...

If you use the internet, “There is over 90% chance your computer is infected with spyware” - Source CNN. Just think about it. You probably have a t least one, if not more computers in your home. M...

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Website development has transpired as an industry in the last decade. A company or a person develops website sites to be placed on the World Wide Web in the field of website development. Website devel...

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After another security hole recently surfaced in Microsoft's Windows operating system, the software giant released a patch this past Friday to plug the possibly devastating "back door" which all...

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Did you know that satisfaction is the number one emotion people want to experience about their life and business? Yes, fame and fortune are up there, but satisfaction is the key. Satisfaction is...

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In the real world, businesses come in every size, from self-employed entrepreneurs like me to mega malls like Wal-Mart. On the Internet, companies come in every size, too, from a stand-alone eBook...

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Let’s start with an example so you see where we’re going to with this article. Consider a listings type site; in this case, let’s think of a real estate website which lists properties. Each property...

Movie studios, television networks, video game designers, and software developers have propelled the DVD replication industry to grow at an astonishing pace. If this was not enough, advertising depart...

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