by Philip Yaffe Native English-speakers are increasingly exhorted to learn foreign languages to play a more effective role in globalisation. However, we tend not to learn foreign languages for thre...

by Philip Yaffe I recently did an Internet search for “clear writing” and frequently came up with the same list of “10 principles of clear writing”. Each one is a piece of very good advice; howev...

by Philip Yaffe For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy’s Law says: “Anyt...

by Philip Yaffe For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy’s Law says: “Anyt...

by Philip Yaffe When I am introduced at social gatherings, the host or hostess usually says: "Hi, I want you to meet Philip Yaffe. He is a professional writer." I almost always get the same respo...

by Philip Yaffe Part 1 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

by Philip Yaffe Part 2 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

by Philip Yaffe William Shakespeare was unquestionably one of the world's greatest poets and poetic playwrights. Arguably, his mastery of English far surpassed that of anyone else who ever put pe...

The consumer’s point of view the cost of Ebook purchases is undeniably less expensive than their paper counterpart. a lot of of these Ebooks can be downloaded to portable devices allowing consumers to...

by Philip Yaffe As any teacher knows, saying something once is tantamount to not saying it at all. People may recognize an idea the first time it is presented, but they almost never assimilate ...

It has probably happened to everyone at one time or another. You're driving to a restaurant for the very first time. At a crossroads, you make a turn. You drive for several minutes, and then several m...

I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard. If you can't stand writin...

Over the last years the number of globalization books has increased steadily. What is globalization? is the question being asked frequently. Some think at first of the economic globalization or the bu...

Over the last years the number of globalization books has increased steadily. What is globalization? is the question being asked frequently. Some think at first of the economic globalization or the bu...