by Philip Yaffe You may not have thought about it, but newspapers provide the best examples of clear, concise, dense (factual) writing you can find anywhere. Otherwise people wouldn’t read them. ...

by Philip Yaffe What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better appl...

by Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed t...

In marketing, the goal is to be able to sell a product, a service, or a thought to the target market. Professional copywriting entails using words to get the message across, either as plain text, adv...

If you must have to advertise and write articles on the net you have to do it right. The art of persuasion is by and large carrying out a win-win situation. It is presenting an instance that visitors ...

The art of seducing a woman takes time to master. Charm, persuasion, and just the right amount of romance must be used in perfect combination to slowly evoke her feelings for you. It can be a tedious,...