by Philip Yaffe At first glance mathematics and persuasive communication – writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective ...

by Philip Yaffe You may not have thought about it, but newspapers provide the best examples of clear, concise, dense (factual) writing you can find anywhere. Otherwise people wouldn’t read them. ...

by Philip Yaffe Native English-speakers are increasingly exhorted to learn foreign languages to play a more effective role in globalisation. However, we tend not to learn foreign languages for thre...

People buy from those they know, like, and trust. To succeed online, you need to create a comfortable environment where prospects can get a feel for who you are and what you're all about. It's importa...

by Philip Yaffe Recommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice. In common parlance, “press release” and “news r...

by Philip Yaffe What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better appl...

by Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed t...

by Philip Yaffe Anyone who has travelled outside his own country is aware of the thrill—and frustration—of dealing with foreign languages. The thrill comes from the fact that the languages ar...

Introduction: There are literally millions of sites out there on the World Wide Web and many sites are being launched daily. In this environment of extreme competition, it is essential for you to g...

You should write a book.” For years, I had been hearing this comment. Writing an entire book seemed completely overwhelming, and so, for a long time, I contented myself with writing short articles. On...

Have you ever wished that you could make money online from the comfort of your home? Are you confused about all the schemes that are promoted as valid ways to make money? Are you unsure if it is reall...

Have you ever wondered about how one should write an article? Well, here are some tips on article writing. Article writing is not an easy task, but it is not Chinese calligraphy either. So, if you ...

So you've decided to get a website that's optimized for search engines. You're no dummy. You want your website to show up any time a search is conducted in your area of expertise. Who can blame you? B...

If you ever had the desire to start your own online internet business from home, you may have never heard the word "affiliate programs" before. If you did come across this word before, you may also ha...

Thinking about starting a home business? Do you already own a home business but need cash? Perhaps you can qualify for a small business loan. However, before you attempt to borrow any money, you f...

If you feel delight an work of art box with thin and smooth drawing on the black background plentifully decorated with gold shading know: before you - a Palekh lacquer miniature. It is based on a lon...

A Consultant could be an Expert about Absolutely Anything calling you a “consultant” demands further clarification. A consultant who… What specific problems do you handle? And who needs what you kn...

Every single day, more and more people upload brand new websites to the Internet. I don't have any figures but there must be hundreds of thousands of new pages being added daily (if not considerably m...

by Philip Yaffe I am an American living in Belgium since 1974. Ever since arriving here, I have been hearing the mantra “To be a good European, you should learn several languages”. Almost from th...

by Philip Yaffe I recently did an Internet search for “clear writing” and frequently came up with the same list of “10 principles of clear writing”. Each one is a piece of very good advice; howev...

by Philip Yaffe For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy’s Law says: “Anyt...

by Philip Yaffe For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy’s Law says: “Anyt...

by Philip Yaffe If you can tell a joke well, you already possess many of the skills you need to write a persuasive marketing plan, sales letter, financial report, new product proposal, etc. Equal...

Writing a business plan can be a lot of hard work or it can be great fun. An effective plan can help your company to greatness. A poor one can lead you out of business. No plan is like asking to fail ...

Sailors had it for years. Great explorers had it as well. If you go on an expedition to an ancient Aztec mound, more than likely the archaeologist will have one too - so, why shouldn't you own one? ...

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing...

There are three basic ways to earn money online with ebooks. Writing your own ebooks, selling someone else's ebooks, or both. Ebooks are simply one of the best online business ideas that exist toda...

After a hard work days. We always thought of a big house where we can relax, where we can play with our kids and have party with our friends. We want to give this to ourself and family. A house that w...

Chinese tattoos are great tattoo ideas and have a wonderful aesthetics, but at the same time, you can go so wrong using a Chinese character whose meaning you don’t know. Avoid a mistake and find out h...

No tattoo ideas yet? Take a look at what celebs are wearing. Many celebrities have one or more tattoos on their bodies, so check out the celebrity tattoos. Having a tattoo is a cool thing. Having a...

The Japanese tattoos have an abstract beauty that determines many people to get tattooed with a Japanese initial. Find out about the three main categories of Japanese writing and the Japanese tattoos....

This tholos tomb with stone dome, the largest known, was plundered in antiquity. An access passage (dromos), bordered by a peudo-isodome wall, leads to a façade 10.5 metres (34 feet) high. The door op...

When someone mentions business planning we have been conditioned to think about writing a business plan. There are hundreds of books and articles, tons of software, an army of consultants, and a multi...

by Philip Yaffe How often have you attended a presentation where great attention apparently went into designing the slides - and apparently none into how they were used? Or the speaker played wit...

by Philip Yaffe Have you ever heard the adage that communication is only 7% verbal and 93% non-verbal, i.e. body language and vocal variety? You probably have, and if you have any sense at all, y...

Google Adsense is considered as one of the most powerful tool in a website publisher’s arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and h...

The Cat in a Hat book quotes are famous among kids and parents all over, having been created by Dr. Seuss. These quotes form children’s books are simple and excellent for those that start the adventur...

There are innumerable educational games for kids online that with a little surfing will work wonders in achieving you whatever you could be asking for, even much more than that but for that you need t...

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into...

by Philip Yaffe When I am introduced at social gatherings, the host or hostess usually says: "Hi, I want you to meet Philip Yaffe. He is a professional writer." I almost always get the same respo...

When it comes to literary analysis of a text or poem, you will need a few tools, without which you cannot make a full research. See what these poetic devices are, and learn to use them. The poetic...

Before selling something online, read this first! Here is advice on how to have a positive online selling experience that could increase your potential for online selling success. First and foremo...

When you are looking for a job, the resume is the key to getting closer to your dream job. Learn how to write resume forms so that the employers will like you. Resume forms are supposed to say a lo...

You must be familiar with the term ezine? At least you have heard it hundreds of times? But what is an ezine article? Find out in the followings. The definition of the term ezine should sound like...

Change is the only constant in this rapidly changing business scenario and nothing manifests it better than the Internet. Initially, Internet was one dimensional, but now, with the advent of Web 2.0 a...

Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing? Unless you're a diehard tech...

Imagine…. How would the world be if people stop reading books! It’s really alarming, have a look below at the facts and figures. There’s no reason to think that reading and writing are about to bec...

by Philip Yaffe Part 1 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

by Philip Yaffe Part 2 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

by Philip Yaffe Part 3 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

It should be so easy. You should be able to create a business plan out of thin air and download a template where you can just fill in the blanks and guarantee that your business will be a success. Unf...

Headlines are essential for sales copywriting and are the very first things that give off an impression to a reader. It draws in people to actually read the content, so it has to be good. But headline...

Almost every family has a treasured recipe, handed down through generations, that is not only beloved because it’s delicious, but because it evokes memories of favorite family get-togethers. A fam...

Content plays a very important role in the popularity of a website. Effective web content writing is not a collection of difficult words but an expression of organized information, expressed in a luci...

If you’re highly organized and would like to begin a business that you can easily set up with very little capital, with a large potential for future gain, you can’t go wrong with creating an office cl...

Outsourcing generally has been a thorny issue. It has grabbed headlines, sparked off heated political debates and has been accused of costing Americans their jobs. But one thing is for sure. One c...

Whether a date's spontaneous or planned, the first or the last date, or you're young or old, sooner or later, going out with someone comes to this: Somebody has to ask for the date. No matter how ...

by Philip Yaffe Part 6 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am parti...

Lots of people do their research in finding the right company providing CD or DVD duplication and replication services. But at times they ignore the importance of a master disc. The success and re...

A high Google Page rank will mean different to different people. To the surfers it will mean a website of high credibility though only if the surfer is aware of what it means and has the google toolba...

by Philip Yaffe Ever since it became popular, I have been hearing that writing for the Web is different from writing for print. I have always been skeptical of this assertion and now after year...

by Philip Yaffe Part 5 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

Let’s start from the basic… I’m pretty aware that you can find thousands of articles on web design, but how many exactly can help you learning the basics of web design and sharpening the web design...

“With every step, love grows.” Such a brilliant adage stresses the need for stunning jewelry. It expresses a message of love & strength and symbolizes the growth of a couple’s love and the journey the...

In marketing annals, the first impression is often the last impression. A brochure is often the first exposure of a customer towards a particular product/service or company and goes a long way in crea...

Try to imagine a universe without any color. It is an absolutely impossible task, isn’t it? How can anything that has mass and weight ever be seen as a mere outline? Even if there aren’t too many hues...

In my experience and knowledge, any one who has a website gives priority to come in the first rank position with respective keywords and search phrases. Every one knows about the importance and benefi...

In marketing, the goal is to be able to sell a product, a service, or a thought to the target market. Professional copywriting entails using words to get the message across, either as plain text, adv...

Copywriting is a function of marketing. It is using words for promotion. Whether to promote a person, an opinion, a product, or an idea, a copywriting service provider should be able to get the poin...

by Philip Yaffe "If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose." -- Anon We all write in hopes that our readers will unde...

by Philip Yaffe William Shakespeare was unquestionably one of the world's greatest poets and poetic playwrights. Arguably, his mastery of English far surpassed that of anyone else who ever put pe...

by Philip Yaffe Part 7 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

This interesting article addresses some of the key issues regarding Adsense. A careful reading of this material could make a big difference in how you think about Adsense. If your Adsense facts ar...

by Philip Yaffe We live in a cynical age where the values of truth, honesty and integrity seem to be in short supply. We are therefore always looking for examples of such values in action, espe...

by Philip Yaffe "Don't write short texts. Write concise ones." If you are puzzled by this admonition, it is probably because you have been led to believe that "short" and "concise" are sy...

by Philip Yaffe Part 7 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am parti...

by Philip Yaffe As any teacher knows, saying something once is tantamount to not saying it at all. People may recognize an idea the first time it is presented, but they almost never assimilate ...

by Philip Yaffe "I was 24 years old when I first began thinking and speaking in a foreign language. It was like being released from prison. I saw my cell door swinging open and my mind flying f...

by Philip Yaffe I was recently invited to a presentation by an accomplished speaker. Needless to say, his speech was well structured, his manner relaxed and confident, his eye contact and body ...

Article writing is popular right now as a way to get backlinks, visitors and buyers to your site. For many people it works brilliantly. For others it appears to be a complete dud. So what's the dif...

Recent studies have shown that an applicant's resume gets 7 seconds before it is judged (good or bad) by a potential employer. Knowing this, it becomes clear just how important a good resume is. Durin...

Ebooks are hot sellers because today's computer savvy generation spends a great deal of time reading Ebooks for learning and enjoyment purposes. Some in the book industry have even begun to predict th...

The year 2004, when the EBook world wasn’t flooded like the Nile during the rainy season? As each year comes around, it gets harder and harder to keep up with the EBook world. Making an easy “How to M...

The ubiquitous paper pamphlet will perhaps never die out. Handed out at shopping arenas, distributed with newspapers, dropped in mailboxes – flyers are around everywhere. Now it has an electronic coun...

Generally the period from 3/4 years of age to 12/13years is considered as pre teen or young age. After 3 or 4 years of age the physical changes in child do not come as quickly but that does not mean t...

Your hair is one of your greatest assets, when it comes to your overall appearance. People, after looking at your face, will first see your hairstyle, and only then continue to analyze the rest of you...

First, you need to decide what format you want your Ebook in. The two most popular formats are HTML and PDF. So far, PDF has been the choice of most Ebook authors, but HTML is gaining ground. If ...

by Philip Yaffe Growing up in the United States in the 1950s, I was used to such things as inches, feet, yards; ounces (liquid and solid), pints, pounds, etc. Then I entered my first physics cl...

by Philip Yaffe It is a widely accepted adage that, "The older you get, the faster time seems to go." But why should aging have this effect? After all, there is the parallel adage that, "Time f...

by Philip Yaffe Part 9 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am parti...

When one speaks of art, they would definitely, apart from every other form of it, speak of body art. And when one speaks of body art, they cannot help but speak of the king of the kind, tattoos. Tatto...

It is becoming common knowledge that a website that expects to get the most out of its search engine results must search engine optimize its content in order to achieve the highest possible ranking. W...

There are million of Americans who have thought about it. Many of those individuals are interested in writing an Ebook due to their love for writing, but others are interested in making an income. Unl...

A Joint Venture Agreement is a document that sets out a type of partnership agreement put together for some specific purpose. The agreement spreads the risk attached to the project among the various p...

In the past to achieve success online with internet marketing, then rest assured that help is finally at hand. I certainly wish I had access to such knowledge when I started out three years ago, and p...

If you are a business, one of effects you dread is another business owing you wealth. While it happens all the time, being owed debt by other businesses can have disastrous influence. Debt from others...

Aside from kitchens, bathrooms are also the most expensive room in a house. When remodeling a bathroom, you need to seek the help of bathroom renovators who will do the plumbing, tiling and electric...

For the past many years, e-commerce is growing at a very rapid pace in the world of online business. Electronic commerce or e-commerce means doing business online through the powerful medium of the In...

You have created a brand new, hot looking website that without a doubt will be placed ahead of your competitors in the search engines. Surely with all the work, time, and effort you expended creating ...

It would be nice if we could master search engine optimization and procure high rankings simply by editing Meta tags but that’s just not going to happen. The reason is because in order to achieve SEO ...

Article marketing is nothing new. But applied to affiliate marketing it is the easiest way to make money online. And best of all, you can do it without spending a dime using only free tools available ...

Internet experts all agree, for real Internet success and to make serious money online, you need to create your own product. But what if you are a