by Philip Yaffe At first glance mathematics and persuasive communication – writing, and particularly public speaking - would seem to have little in common. After all, mathematics is an objective ...

by Philip Yaffe You may not have thought about it, but newspapers provide the best examples of clear, concise, dense (factual) writing you can find anywhere. Otherwise people wouldn’t read them. ...

by Philip Yaffe Native English-speakers are increasingly exhorted to learn foreign languages to play a more effective role in globalisation. However, we tend not to learn foreign languages for thre...

by Philip Yaffe Recommending that you stop writing press releases and start writing news releases is not a play on words. It is sound advice. In common parlance, “press release” and “news r...

by Philip Yaffe What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better appl...

by Philip Yaffe “I know that half the money I spend on advertising is wasted. The problem is, I don’t know which half.” This succinct resume of the advertiser’s dilemma is often attributed t...

by Philip Yaffe Anyone who has travelled outside his own country is aware of the thrill—and frustration—of dealing with foreign languages. The thrill comes from the fact that the languages ar...

Every year on the 14th of February people have the occasion to celebrate love, a thing that never takes into consideration their ages. You have to keep in mind that a gift for Valentine’s Day doesn’t ...

A Consultant could be an Expert about Absolutely Anything calling you a “consultant” demands further clarification. A consultant who… What specific problems do you handle? And who needs what you kn...

by Philip Yaffe I am an American living in Belgium since 1974. Ever since arriving here, I have been hearing the mantra “To be a good European, you should learn several languages”. Almost from th...

by Philip Yaffe I recently did an Internet search for “clear writing” and frequently came up with the same list of “10 principles of clear writing”. Each one is a piece of very good advice; howev...

by Philip Yaffe For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy’s Law says: “Anyt...

by Philip Yaffe For most educated persons, Murphy’s Law is the fundamental law of the universe, even more important than birth, death and gravity. In its purest form, Murphy’s Law says: “Anyt...

by Philip Yaffe If you can tell a joke well, you already possess many of the skills you need to write a persuasive marketing plan, sales letter, financial report, new product proposal, etc. Equal...

Sailors had it for years. Great explorers had it as well. If you go on an expedition to an ancient Aztec mound, more than likely the archaeologist will have one too - so, why shouldn't you own one? ...

We usually blame our partner for our failed relationships, which may not be always true. Analyzing "self" in a troubled relationship is a great thing to be done that would be a step towards actually r...

Vitamin A can be basically found as retinol and beta carotene. Vitamin A works on many fronts, fighting infection, helping bone remodeling and a good vision. So, a sufficient intake of vitamin A is co...

by Philip Yaffe How often have you attended a presentation where great attention apparently went into designing the slides - and apparently none into how they were used? Or the speaker played wit...

The mango is a tropical fruit with a superb taste and many properties that can help you. Read about the mango health benefits in the next. The mangos grow mainly in Asia, India, South America, Arab...

Here are some banana facts, so that you know what you are eating next time you peel a banana and how healthy that snack is. A banana is a tasty fruit that is highly nutrient and are often consumed ...

by Philip Yaffe Have you ever heard the adage that communication is only 7% verbal and 93% non-verbal, i.e. body language and vocal variety? You probably have, and if you have any sense at all, y...

I’m talking, of course, about extra-virgin olive oil! Not many people would disagree with the assertion that olive oil is the very basis and hallmark of southern French cuisine. It’s used everywhe...

Finally, winter is gone, long live the spring! The spring is announced by the spring equinox. This year the spring equinox date is on the 20th March. Spring means joy for all those that are tired o...

Find out what the lotus flower meaning is in each culture and geographic zone, plus what the lotus flower is good for. The lotus flower is a great symbol for Yoga practitioners, but has made its a...

Living in the United States today is not without its challenges, financially speaking. In an article dated March 9, 2008 Reuters reported that the average price for gas is $3.20 per gallon and it is i...

by Philip Yaffe When I am introduced at social gatherings, the host or hostess usually says: "Hi, I want you to meet Philip Yaffe. He is a professional writer." I almost always get the same respo...

It may not be the ultra-nationalist hooliganism of the English football pitch, but racial and national tensions seem to be flaring in the country's multi-currency bingo halls. With the UK playing ...

Do you have trouble in interpreting the behavior of your child’s or someone you care about? Are you afraid your child might be exposing autism symptoms? See how to recognize signs of autism. Autism...

When we work on a computer, every bit of information that we use and save is called data. In other words, the programmes we run are all data, if we write a mail and save it, that is data, if we keep m...

by Philip Yaffe Part 1 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

While there are many qualities that differentiate a leader from the rest of the pack, there are some important ones that are common to most business leaders that help them to manage work and people. T...

by Philip Yaffe Part 2 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

by Philip Yaffe Part 3 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

South India is a place of Versatility. If you wanted to visit a place where expecting the people to be welcoming you with the brightest innocent smiles , straight away head ahead to South India. In ...

In a relationship, after a while you start to observe that you no longer love your partner the way you used to, and curiously, you see only his/her defects that start to get on your nerves. In order t...

Most people tend to judge the quality of a book or CD by its cover. No matter, how many money and time may have gone into producing the content, if the cover is amateurish you have already lost half t...

by Philip Yaffe Part 6 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am parti...

Many Europeans can speak a little of the languages of neighbouring countries. The English aren’t known for their linguistic prowess. And in the continent of America, North Americans tend to be uni-l...

by Philip Yaffe Ever since it became popular, I have been hearing that writing for the Web is different from writing for print. I have always been skeptical of this assertion and now after year...

by Philip Yaffe Part 5 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

South India is a place of Versatility. If you wanted to visit a place where expecting the people to be welcoming you with the brightest innocent smiles, straight away head ahead to South India.In sou...

It's been a long time since I read a post about how to find a good SEO expert; if you want to rule your niche industry. Honestly speaking, I am working on this topic from couple of months and listing ...

by Philip Yaffe "If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose." -- Anon We all write in hopes that our readers will unde...

by Philip Yaffe William Shakespeare was unquestionably one of the world's greatest poets and poetic playwrights. Arguably, his mastery of English far surpassed that of anyone else who ever put pe...

by Philip Yaffe Part 7 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particu...

by Philip Yaffe We live in a cynical age where the values of truth, honesty and integrity seem to be in short supply. We are therefore always looking for examples of such values in action, espe...

by Philip Yaffe "Don't write short texts. Write concise ones." If you are puzzled by this admonition, it is probably because you have been led to believe that "short" and "concise" are sy...

by Philip Yaffe Part 7 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am parti...

by Philip Yaffe As any teacher knows, saying something once is tantamount to not saying it at all. People may recognize an idea the first time it is presented, but they almost never assimilate ...

by Philip Yaffe "I was 24 years old when I first began thinking and speaking in a foreign language. It was like being released from prison. I saw my cell door swinging open and my mind flying f...

by Philip Yaffe I was recently invited to a presentation by an accomplished speaker. Needless to say, his speech was well structured, his manner relaxed and confident, his eye contact and body ...

by Philip Yaffe Growing up in the United States in the 1950s, I was used to such things as inches, feet, yards; ounces (liquid and solid), pints, pounds, etc. Then I entered my first physics cl...

by Philip Yaffe It is a widely accepted adage that, "The older you get, the faster time seems to go." But why should aging have this effect? After all, there is the parallel adage that, "Time f...

by Philip Yaffe Part 9 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am parti...

Helena Petrovna Blavatsky (HPB) demonstrated the Siddhis (psychic-spiritual faculties) of clairvoyance, clairaudience, and the powers of projection, precipitation and being en rapport. These were all ...

India is known as the land of rich cultural heritage. It is a perfect blend of ancient civilization, great and historical buildings and monuments, more than 20 different language speaking people and g...

You could be one of those lucky people who seem to be naturally good at public speaking. It is unlikely that you were born with this ability. Great speakers are instinctive and inspired. They also pre...

Did you ever stop and thought what is the basis of every relationship in no matter what community, whether small or large, starting with the family, the friends, the neighbors and ending with the town...

by Philip Yaffe This is a story about a young man growing up in Los Angeles in the 1950s. He was a bit strange for a Californian of that epoch. He of course loved surfing, but he loved mathemat...

by Philip Yaffe If saying that good grammar can spoil good writing sounds like heresy, it was meant to. When I search the Web for writing tips, all too often the first bit of advice that ...

by Philip Yaffe According to the adage, “Travel is broadening”. In other words, when you leave your home and go somewhere else, your mind will expand because of the differences you will see. Fo...

by Philip Yaffe According to the adage, “Travel is broadening”. In other words, when you leave your home and go somewhere else, your mind will expand because of the differences you will see. Fo...

Search engine marketing is basically the text advertisements that are usually seen at the right side of search engine results or over the top. These are usually called “sponsored results” or “sponsore...

If you are writing marketing articles, your primary intention should be to grab the attention of the reader and make them visit your website after reading the article. Now this is possible only if you...

by Philip Yaffe I am usually very reticent about offering writing tips. Unless they are linked to the absolute, inescapable fundamental principles of good writing, such tips are too often poorl...

by Philip Yaffe Part 10 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am part...

Persons identified with histrionic personality disorder or HPD display pervasive emotionality and an excessive craving for attention. As we all know, attention is crucial for our self-image. However, ...

Goodwill Industries is North America’s leading nonprofit provider of education, training, and career services for people with disadvantages such as homelessness, physical disabilities or lack of educa...

For any business battling rising costs and wavering focus, outsourcing is a modern day boon. Outsourcing affords such businesses opportunity to offload non-core, yet important aspects of its business ...

Hair loss does not discriminate in any way. Men, Women and Children all loose their hair in different ways. Usually when we think of hair systems we think of the toupee for the man and a wig for a w...

Remy Hair (also sometimes referred to as Remi hair) is one of the biggest buzz words in the hair industry today. You’ve probably seen all kinds of hair replacement companies big and small touting thei...

Modern call centres work 24/7 and are truly the manifestation of “busy” organization. At any given time of the day, agents are either tapping furiously at the computer keyboard or are talking to the c...

Whether one chooses a liquid adhesive as opposed to a tape is truly a personal choice but it also has a great deal to do with the attachment wanted as well as the base material and often a combination...

Once you've written your E-Book, got your Website up and integrated your shopping cart, you can sit back and start waiting for the money to come rolling in, right? WRONG! These days it's getting...

From the ancient times India is holding big sector of scholars which has created strong base for the knowledge base industry. Indian knowledge base industry is constituted of scholars from various ind...

The anticipation of the upcoming first day of class has robbed Armand of a peaceful sleep for the past three nights. The image of being in the midst of all those other students and professors haunted ...

Save money at school by taking advantage of extended payment plans, taking extra courses, or finding a study partner. Earn while you learn, and purchase pre-owned. Following these simple tips may be t...

Choosing the correct wave or curl pattern for your system can be very confusing especially if you’re attempting to order a hair system without the help of a salon professional. Generally speaking we ...

Fly traps - Flies Present A Whole Host Of Problems Whether or not you want to admit it, flies are host to all manner of communicable diseases. Pest control is an important issue in preventing this ...

Stevens Johnson Syndrome (SJS) is a skin disease that can cause rash, skin peeling, and sores on the mucous membranes. Stevens Johnson Syndrome is an immune-complex-mediated hypersensitivity disorder ...

English Home Language (EHL) is a natural home to learn the International English language, from English teachers while staying with a host family plus enjoying sight seeing tours of London or Cots wo...